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Private Label

Increase Revenue and Build a Strategic Asset with AdSonar


The AdSonar private label approach offers a tremendous amount of control for publishers and unrivaled flexibility to target — nationally or locally by vertical category, website, individual web page, and/or keyword - for advertisers. This approach maximizes the short-term revenue and long-term strategic benefits for publishers while optimizing the Return on Investment (ROI) for advertisers.

Orlando Sentinel LocalLinks Program

How Does AdSonar’s Private Label Platform Benefit Publishers?


Increases Revenue

  • Commands a higher cost-per-click from advertisers who are willing to pay for targeted, quality traffic
  • Unlocks true value of premium publishing brands

Builds Strategic Advertiser Asset

  • Reclaim rightful ownership of advertiser relationships
  • Develop knowledge of and leverage From interactive advertising
  • Access unspent advertiser budgets
  • Cross-sell and up-sell advertisers to and from other media platforms

Does Not Empower the Competition

  • Does not help to strengthen the business of major search engines that also provide competitive content